SEMILAC - POWER IN OUR HANDS
We are a brand that has always cared about the beauty of women's hands. In our campaign, we want to appreciate their power, as the resourcefulness of women's hands truly inspires us. We believe that feeling confident and good about ourselves, each one of us can pass on that power to another woman.
Our hands have great power. Because power is between us when we support each other. When we care about what brings us together. When we are there for each other. And when we are ourselves... everything becomes colourful.
Nurture the power in your hands so you can pass it on.
Semilac. Power in our hands.
THE POWER OF FRIENDSHIP IN OUR HANDS
It appears when we care for each other.
When we think about the needs of the other person. After all, it depends on us what kind of relationships we build and how we take care of friendships.
THE POWER OF SUPPORT IN OUR HANDS
It's there when we respect the needs of other women.
Grandmothers, granddaughters, friends, neighbours.
When we always find time.
And when we know that someone needs that time from us.
THE POWER OF MEMORIES IN OUR HANDS
Because when we are together, all dreams come true. And we come true. Let's celebrate it. After all, every moment is a good time to celebrate that together we can do anything.
THE POWER OF INSPIRATION IN OUR HANDS
Because another woman can inspire us in the most unexpected way. It's enough that we are open to who we are and how beautifully we differ from each other. When? Perhaps during a simple visit to the manicure salon. After all, we have different colour preferences, but we can always be surprised and inspired by novelties.
THE POWER OF EMPATHY IN OUR HANDS
Only women know how to give each other true support in both crisis and everyday situations. And even though we are so different, we all know how small gestures can brighten someone's day.